Wholesale for independent grocery stores
Organic yerba mate built for natural grocers
Give your shoppers a cleaner energy option with clear wholesale pricing, retail-ready formats, low-friction trial terms, and launch support built in.
Lead Time
5-day lead times
direct distribution
Intro Offer
First-order free-fill
up to 2 cases/store
Distribution
Direct + Distributor
flexible options
Formats
RTD + Loose-leaf
multiple formats
Support
Full launch support
demos + marketing
Why Stores Carry Katú
Margin
Clear wholesale pricing with strong MSRP spread. We share pricing, margins, and economics upfront so you can evaluate fit quickly.
Velocity
Taps growing demand for coffee alternatives, clean energy, afternoon pick-me-ups, and functional beverages. Multiple shopper missions drive repeat purchases.
Differentiation
Authentic yerba mate with low/no sugar options. Roasted, sparkling, and loose-leaf breadth. Premium natural grocery positioning that stands apart.
Product Lineup and Wholesale Terms
Everything a buyer needs to evaluate fit, price architecture, and shelf role.
Loose Leaf
Coffee Alternative
Kojoi
Rich, roasted profile similar to coffee.
Formats: 250g / 500g retail, 6 lb bulk
Best for: Coffee drinkers, café programs, clean energy seekers
Traditional Yerba Mate
Ka'a
Smooth, traditional yerba mate.
Formats: 500g retail, 6 lb bulk
Best for: Tea drinkers, wellness customers, daily ritual
Herbal Blend
Rosella
Light, floral blend with hibiscus.
Formats: 500g retail, 6 lb bulk
Best for: New customers, iced tea programs, lighter profiles
Wholesale Economics
Pricing and detailed margin information provided upon inquiry. We structure wholesale terms to support independent grocer economics while maintaining premium positioning.
Who Buys Katú In Store
Core Shopper Profile
- —Health-conscious shopper seeking clean energy
- —Natural/specialty grocery shopper
- —Coffee alternative or alt-caffeine shopper
- —Values clean ingredients and authentic taste
Basket Adjacencies
Where It Fits On Shelf
Functional Beverage Set
Why it works: Clean energy alternative to coffee and energy drinks
Shopper mission: Sustained energy without crash
Sits next to: Kombucha, energy drinks, wellness shots
Tea / Alt-Caffeine Set
Why it works: Premium loose-leaf with ritual appeal
Shopper mission: Tea enthusiasts and daily wellness
Sits next to: Premium teas, matcha, chai
Grab-and-Go Cold Case
Why it works: Impulse-friendly RTD formats
Shopper mission: Quick afternoon pick-me-up
Sits next to: Cold brew, iced tea, sparkling water
We Help You Sell Through
Concrete support to drive velocity and repeat purchase.
First-order free-fill
Up to 2 cases per store on your first order
Marketing support
Email templates, social assets, and brand guidelines
In-store demos
We help schedule and support product sampling events
Retail collateral
Shelf talkers, POS materials, and staff education
Why Katú Stands Out
Katú sources organic yerba mate directly from shade-grown farms in Paraguay. We work with local farming communities to deliver authentic South American taste with minimal environmental impact.
- Organic yerba mate as first ingredient
- Direct sourcing from Paraguay
- Shade-grown for biodiversity
- Authentic traditional taste
Wholesale FAQs
Ready to evaluate Katú for your store?
Get pricing, formats, and next steps for your retail location.
You'll receive a response within 1–2 business days.
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